Middle-aged government regulations have dumped domestic growth, Tencent overseas

From last year, the Chinese government has been regulating the game industry in front of the protection of youth. In particular, since July last year, we have not been able to launch the board in their own games and have been influenced by the news, and the news that the game in China closed the door in China, which was affected by 15 months in five months.

A Tencent, a representative game company, is a direct impact on the first time. These parts are also revealed to earnings. Tencent announced on the 23rd of its 2021 year-round and 4Q earnings. Last year, Tencent game sales increased by 11.6% from the previous year to 174.3 billion yuan (about 33.2 trillion won). The growth rate was slowed down, but the growth rate tended to slow down the growth rate, including the game. For this, in the Major Economic Edition, Bloomberg and Wall Street Journal, the Chinese government regulation on the Big Tech enterprise has been influenced by Tencent.

In addition, it is possible to see that the performance of China is slowing in China, while it is slowing in China. Based on the annual game sales, sales in China is 6% from W128.8 billion (about 24.5 kilon), which increased by 6% from 2020, and overseas sales are 45.5 billion yuan (about 31%). The sales itself is large, but the growth rate is overwhelmed by the growth rate.

In particular, in the fourth quarter of last year, the game sales in China has increased by 1% year-on-year, but the sales of overseas games increased by 34%. Tencent said, as a result of efforts to reduce minor play time and expenditure for the game business in China last year, the play time was 88% higher than the previous year, and 73% of spending was reduced by 73%. In addition, the minors are only 0.9% and 1.5%, respectively, the share of time and sales in China. Chinese government regulations, which are ahead of youth protection, have affected their game sales.

On the other hand, we showed an active attitude toward overseas game business. Tencent emphasized that five of the top 10 of the DAU (daily activation user) among the overseas mobile games have developed and service. In addition, Tencent established the Global Game Publishing Brand 'Level Infinite' in December last year, which leads to the new title that will lead the company's sales growth, and then continue to increase the company's sales after 2023 and after that. I said it would be.

As the Chinese government regulation, the strategy, which is a strategy that will break the overseas market, and the strategy, which is ahead of the strategy, which is ahead of the strategy, is the right to affect the domestic and global gaming industry.